Livio Bisterzo Spearheading Change in the US’s Snack Market

      With a population of over 75 million in America, millennials are the talk of the town because of some of their habits that favor businesses. Millennials are health and socially conscious; many brands that market edible products such as Green Park Brands are well aware of what define millennials. Green Park Brands target millennials with their recently introduced product line, Hippeas. The product, organic chickpea snack, has been described as “addictively delicious” by some delighted consumers. Hippeas comes in a variety of brands like pepper power, in herbs we trust, cheese & love, and far out fajita among others. Although competition in the snacks industry is high, Hippeas is likely to survive because of the smart and colorful marketing employed by Green Park Brands.

Green Park Brands came to life in 2015. The company is a culmination of Livio Bisterzo’s (the founder and CEO) activities in the natural food industry and his desire to live and help others lead healthy lifestyles. Bisterzo created Green Park Brands when he was 34, a millennial, and therefore he understands the needs and aspirations of millennials. Bisterzo, an immigrant from Italy, is a forward-thinking entrepreneur with interests in the hospitality industry and consumer goods. His current project, Green Park Brands, aims to produce products that appeal to individuals hoping to eat healthy products as well as impact the society positively. Although Green Park Brands was founded in 2015, Hippeas was introduced a year later, and it is proving to be a real disruptor in the US snacks market.

Many things inspired Bisterzo’s choice of chickpeas. First, chickpeas help in soil fertility, and therefore farming chickpeas is a way of making farming sustainable. Also, Bisterzo observed that many Americans tend to like plant-based products. Hippeas is affordable and a premium product compared to the salty snacks available in the market. Also, a sachet full of Hippeas has less than 130 calories, 3 grams fiber, and 4 grams protein; a superior product compared to its competitors.

Green Park Brands is at the forefront of encouraging sustainable production. The company initiated “Farm Africa”: a project meant to strengthen chickpea cultivators in developing nations such as Ethiopia.

Role of civil, human and migrants rights groups

Civil rights, human rights, and migrant’s rights groups are groups that fight for the rights of the people especially the weak in the society. Some of the crucial rights are freedom of speech, assembly, press, right to vote, right to access public facilities and freedom from slavery.

The role of human rights groups is to ensure that human rights are protected as well as ensuring all sorts of human abuses are eliminated from the face of the world. Migrants’ rights organizations are mostly involved in defending the rights of migrant workers and immigrants.

The human rights group also play a major role in representing the rights of the minorities in the societies. These are mostly groups that are underprivileged and can barely stand up for their rights.

There are many groups involved in the fight against impunity in form of human rights discrimination. Almost every state in this world has a human rights group that wish to address the issues that affect the people and that are illegal. In the history of human kind, human rights groups have played a huge role in shaping the culture and laws we see today. Read more: Village Voice Media | Wikipedia and Jim Larkin | Angel.co

Such groups made a huge impact during past decades when slavery and racial discrimination were part of human lives. However, even in the modern history, human rights groups continue to articulate their opinions and frustrations against cases of injustices, meted out to helpless people.

One such modern organization group is Larkin and Lacey Frontera Fund. This is a fund that is used to finance human rights, civil rights and migrants’ rights groups in their operations. The fund originated from a case of discrimination that two journalists were subjected to for publishing a story about a Sheriff in the state of Arizona.

Michael Lacey and Jim Larkin were the two journalists. Both were defending the first amendment. They were put behind bars for this reason, which was completely out of order.

They appealed the case at the Courts of Appeals in the U.S. and won. They were granted $3.75 million as compensation fee for the damages they incurred during their incarceration.

Another human rights group that has been very vocal in standing for human rights is the American Civil Liberties Union (ACLU). Its main role is to defend the rights of human as enshrined in the United States of America supreme law, which is the Constitution.

ACLU also takes a hard stance towards social issues such as birth control, gun rights, abortion and free speech.

DICK DEVOS EMULATES HIS FATHER’S SEVANT LEADERSHIP SKILLS

Dick DeVos together with his wife Betsy DeVos, the US secretary of education founded the Dick & Betsy DeVos Family Foundation and are well known for their philanthropic words mostly geared towards education. Dick’s wife journey in politics began back in college and has since remained active up to date. She also served as the chairman of the Michigan Republican Party for six years while her husband Dick was the Republican Party nominee for governor of Michigan in 2006. The two are not only active in politics but have also been successful in business. Dick DeVos is a former president of Amway and also of the Orlando Magic NBA franchise. Her wife Betsy, on the other hand, is the chairman of the Windquest group which is a company that was founded by the couple in 1989. During an interview with Philanthropy Roundtable, Betsy DeVos said that she was very pleased to see that the reforms she has always campaigned for in education are taking shape. The two have always worked together to help children from low-income families get access to good education. The project which began by supporting a few students in one school has now grown to support much more. When they had school going kids, they felt the urge to help other parents choose the right schools for their children. Their commitment to helping fellow parents led Dick to run for State Board of Education in Michigan and was elected in 1990. At the time, his wife Betsy started an organization that provided scholarships for low-income families to allow those parents make a choice about the right school for their children.

Born in 1955 in Grand Rapids Michigan, Richard Marvin DeVos went Northwood University where he earned his bachelor’s degree in business administration. He has also received honorary doctorates from Grove City College, Central Michigan University, and Northwood University.

Dick has served in various capacities with different organizations. Following the footsteps of his parents, Dick and his wife are not just leaders but servants offering their support in education, arts, justice and the community. Dick and his wife have been married for 38 years and together have seven children and six grandchildren. Visit dickdevos.com for more. Some of the organization that Dick and his family support include; West Michigan Aviation Academy, Inner City Christian Federation and DeVos Institute of Arts Management.