Duda Melzer was recently appointed as the President of the RBS Group that his grandfather Mauricio Sobrinho Sirotsky founded in 1957. Then the company was a small media house that served the Rio Grande does Sul and the Santa Catarina areas of Brazil, today it is one of the biggest companies in Brazil. Being the third generation of the family, Duda understands the importance of traditions of his family while still integrating the newer technology to be able to be at the forefront of the competition. Duda Melzer or Eduardo Sirotsky Melzer aim is to correctly balance the evolving media technology along with the history of the legend company.
Duda Melzer has not just been influenced by his grandfather and father who have led the company brilliantly; he also looks up to one of his Harvard professor John Davis. While Duda Melzer was studying in Harvard School of Business, he met John who was their family business professor. When he returned to Brazil and joined his family business, he hired John Davis as an advisor for his company on ethics. Being part of the RBS Group, he had been awarded numerous times, the most recent being on the list of the top 25 Global business leaders at the Cambridge Institute for Family Enterprise in the year 2015.
In an article on Estadao, before joining the family business, he wanted to learn and worked with many companies to get experience. After completing his studies, he joined Delphi Corporation as Senior Financial Analyst in 2002. During this time, he was also the director of BoxTop Media. He then moved to Brazil and worked as a financial advisor for a multinational company. It was in 2004 that he joined RBS as the director general of the local market. In 2008, he was promoted to the post of Vice President of Business Development. He worked hard during this time and became one of the prominent figures in the company. His efforts were awarded, and he was appointed as the President of the RBS Group by his uncle in 2015. You can visit Crunchbase to know more.